Conviva is the preeminent provider of streaming data, servicing some of the biggest video producers in the world (ever heard of HBO? Hulu? ESPN?). The company continually evolves and reinvents their capabilities to remain at the cutting-edge of their industry. Understandably, their online presence requires constant finetuning to keep pace with their identity. They partnered with HKW to tackle the unique challenges of translating their highly technical product and benefits into a branding, messaging, and visual design strategy that captures who they are and what they do in little more than a glance.

Over the past four years, we have collaborated with multiple teams across their organization to brainstorm and workshop the best approach for their website and other online marketing, breaking down their internal sales decks, spreadsheets, and whitepapers to gain a complete understanding of their complex and ever-evolving platform. Armed with this knowledge, we developed a web theme with in-built flexibility for keeping pace with advancements in their technology. We deployed the extensive SEO and SEM data they were able to provide to build natural pathways to bring their desired audience to their door (or landing page, as the case may be).